Apple's famous 1984 commercial, aired during the 1984 Super Bowl, exemplifies which execution style?
A) Slice-of-life commercial
B) Personality or symbol advertising
C) Celebrity endorsement
D) Fantasy advertisement
Correct Answer:
Verified
Q26: What do marketers use to target segments
Q27: Advertising that stimulates primary demand when product
Q28: What is one of the major benefits
Q29: Which is a common guideline for creative
Q30: Which execution style category can be inexpensive
Q32: What is true of reach and frequency
Q33: What is true of most consumer sales
Q34: Which of the following statements concerning public
Q35: Which of the following statements concerning press
Q36: Which is true regarding business purchases?
A) Most
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