For an exchange to take place, a marketer knows that
A) both the buyer and seller see value being created in the exchange.
B) money needs to change hands.
C) the buyer must know exactly what he or she is receiving.
D) competitors cannot match the total offering.

Question

Quizplus · Accepted Answer

For an exchange to occur in marketing, it is essential that both the buyer and seller perceive value in the transaction. This mutual recognition of value facilitates the willingness to engage in the exchange. Money changing hands, the buyer's complete understanding of the product, or the uniqueness of the offering compared to competitors are not necessary conditions for an exchange to take place.

For an Exchange to Take Place, a Marketer Knows That