A __________ strategy is defined as setting an initially high price and using gradual, timed price drops to make as much profit as possible over time by maximizing how much is made from each sale.
A) skimming.
B) price.
C) penetration.
D) value-based.

Question

Quizplus · Accepted Answer

A skimming strategy involves setting high initial prices and then gradually lowering them over time. This approach aims to maximize profits from each sale, targeting consumers willing to pay more at the launch before adjusting prices to attract a broader market.

A __________ Strategy Is Defined as Setting an Initially High