Jim's firm had worked for several years to get producers, retailed and wholesalers working together. This system, which proved beneficial to all, is known as a vertical marketing system.

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A vertical marketing system (VMS) involves the principal members of a distribution channel—producers, wholesalers, and retailers—working together as a unified group to meet consumer needs more effectively, which is what Jim's firm achieved.

Jim's Firm Had Worked for Several Years to Get Producers