Megan's firm is launching a new line of hair-care products which are not expensive, but a certainly higher quality than the less-expensive products dominating the market. What kind of distribution intensity should she select for these new products?

Question

Quizplus · Accepted Answer

Selective distribution is appropriate for Megan's new line of hair-care products because it strikes a balance between mass marketing and exclusivity. This approach allows the products to be available in selected outlets that match the brand's quality image, ensuring they reach the target market effectively without saturating the market or diluting the brand's perceived value.

Megan's Firm Is Launching a New Line of Hair-Care Products