The_____bias causes decision makers to emphasize past investments of time and money when deciding whether to continue with a chosen course of action.
A) Confirmation
B) Anchoring
C) Perceptual
D) Sunk-cost
E) Reference

Question

Quizplus · Accepted Answer

The sunk-cost bias is the tendency to continue investing in a course of action because of previous investments (sunk costs) even if that course of action is no longer beneficial. This bias is caused by the belief that abandoning the course of action would make previous investments “wasted,” even if it would be more rational to change direction.

The_____bias Causes Decision Makers to Emphasize Past Investments of Time