A consumer purchased a winter coat because the inside lining was made of a soft material. One type of benefit that was purchased was

Question

Quizplus · Accepted Answer

The sensory benefit refers to the pleasure or satisfaction derived from the sensory experiences of a product, such as its feel, taste, sound, appearance, or smell. In this case, the soft material of the coat's lining provides a tactile sensory benefit to the consumer.

A Consumer Purchased a Winter Coat Because the Inside Lining