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Stephanie Was Complaining to Her Friends About How Hard It

Question 11

Multiple Choice

Stephanie was complaining to her friends about how hard it was to find parking and deal with traffic on the way to the store. She was even more upset when she got to the store, and they didn't have what she needed. She said, I'm taking my business elsewhere." To prevent defection of customers like Stephanie, retailers need to focus on


A) concentrating on convenience.
B) better inventory control.
C) improving traffic flows.
D) adding parking facilities.

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