If you had a successful car repair facility and needed to know more about how frequently your customers came in and whether you were meeting their servicing needs, what kind of research should you do or commission to help address this marketing issue?

Question

Quizplus · Accepted Answer

Descriptive research is designed to describe characteristics of a population or phenomenon being studied. It does not answer questions about how/when/why the characteristics occurred, which means it can be used to describe the frequency with which something occurs or the relationship between two variables. In the context of a car repair facility wanting to know more about how frequently customers come in and whether their needs are being met, descriptive research would help in gathering and analyzing data related to customer visit patterns and satisfaction levels.

If You Had a Successful Car Repair Facility and Needed