Carly has discovered that getting customers and potential customers to talk with each other about their impression of the new products is invaluable. She tried developing individual responses, but they seemed one-sided and not very interesting. Carly favors which qualitative marketing research technique at this point?

Question

Quizplus · Accepted Answer

Focus groups are designed to encourage interaction among participants, allowing Carly to gather diverse opinions and impressions about the new products. This method is valuable for generating rich, qualitative data through group dynamics and discussions.

Carly Has Discovered That Getting Customers and Potential Customers to Talk