Joanne had to make a presentation to the senior management of her firm to get approval for an internal research area. To make the case as strongly as possible, she wanted to be precise and distinguish market research from marketing research. Which of the following would be considered marketing research instead of market research?

Question

Quizplus · Accepted Answer

Marketing research involves gathering information about the effectiveness and success of marketing strategies and campaigns, which is what option A describes.

Joanne Had to Make a Presentation to the Senior Management