Like Many Marketing Students, Tim Prefers to Avoid the Numbers-Driven

Like many marketing students, Tim prefers to avoid the numbers-driven areas he feels are more appropriate for accounting and finance students. When working with the research planning process, Tim found

A) his assumptions and perspectives were justified and correct.
B) analyzing data in the research process is heavily dependent on numerical literacy.
C) number-crunching is not as important as designing the research.
D) learning how to manage people who could do the calculations was more than enough to know about math, statistics, etc.