Jorge just purchased a furniture store from the previous owner who was retiring. Jorge needed an in-depth understanding of why customers were purchasing some of his furniture lines but not others. Which research type is most appropriate for him to use?

Question

Quizplus · Accepted Answer

Qualitative research is most appropriate for understanding the reasons behind customer behaviors and preferences, as it focuses on exploring ideas, thoughts, and motivations.

Jorge Just Purchased a Furniture Store from the Previous Owner