You Are in a Small Company, Covering the Marketing Responsibilities

You are in a small company, covering the marketing responsibilities as well as other duties. The owner has come to you asking about whether customers would like a new product that has yet to be built, and he said, "Just do a survey so we can get the results as soon as possible." What is your BEST response?

A) The product hasn't even been built yet, so it's premature for marketing research.
B) Marketing research should not be done by small businesses if they don't have the expertise on staff.
C) The question about possibly liking a product is better addressed in qualitative research not a survey.
D) Doing a marketing research survey isn't budgeted, so what additional funds could be allocated for the project.