Sergio was the marketing researcher who seemed to have the best rapport with senior executives, and they found his research reports especially useful. The way Sergio built credibility and the secret to Sergio's success was

Question

Quizplus · Accepted Answer

Sergio's success in building credibility and making his research reports especially useful to senior executives was likely due to his ability to translate key concepts into simple charts and graphs. This approach makes complex information more accessible and easier to understand for decision-makers who may not have a deep background in marketing research.

Sergio Was the Marketing Researcher Who Seemed to Have the Best