Which type of research is used by marketers to gain a more in-depth, (quality), understanding of a marketing problem or opportunity?

Name: Which type of research is used by marketers to gain a more in-depth, (quality), understanding of a marketing problem or opportunity?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Qualitative research is used to gain a deeper understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.

Which Type of Research Is Used by Marketers to Gain