Brianna was asked by the CMO of her firm to watch customers in a local mall to look at what was influencing customers' decisions. Brianna had to look for factors like time, motivation, and the physical environment. These influences were part of which category of influences on the customer experience?

Question

Quizplus · Accepted Answer

Unlike individual or social influences, which are relatively stable, contextual influences are unique to the specific customer experience only.

Brianna Was Asked by the CMO of Her Firm to Watch