Which of the following is NOT an example of a company reacting to changes in the micro-environment?
A) Ben & Jerry's recently undertook certain cost-cutting measures due to budget constraints and have begun using lower quality ingredients.
B) After completing a survey of consumer tastes, Burger King began to offer an alternative to McDonalds' Big Mac.
C) Relative to 30 years ago, Tide began featuring more commercials with interracial couples.
D) Nike signed a contract with a new rubber supplier and was able to produce more durable shoes for the same price.

Question

Quizplus · Accepted Answer

Changes in advertising strategies to feature more diversity are typically responses to broader societal trends and cultural shifts, which are part of the macro-environment, not the micro-environment.

Which of the Following Is NOT an Example of a Company