As a marketer, you are looking at, among other things, what the firm needs to make its products and bring it to market and those who will buy the product. Which element of the micro-environment is considered most important as the exchange partner with different wants and needs?
A) Competitors
B) Customers
C) Suppliers
D) Intermediaries

Question

Quizplus · Accepted Answer

Customers are considered the most important element of the micro-environment because they are the exchange partners with different wants and needs that the firm aims to satisfy. Without customers, there would be no demand for the products or services, making them central to the marketing efforts.

As a Marketer, You Are Looking At, Among Other Things