The Chief Marketing Officer (CMO) has looked at a draft of your plan for the launch of a new product. While generally satisfied, she says, "You've shown good strong reasons for new customers to buy our new product, but we can't consider this plan in a vacuum." You need more detailed analysis and planning on which element of the micro-environment to address her specific concerns?

Question

Quizplus · Accepted Answer

Given the context, the CMO is likely concerned about how competitors will react to the new product launch, suggesting a need for a detailed analysis of competitors in the micro-environment.

The Chief Marketing Officer (CMO) Has Looked at a Draft