What investigates all or part of the marketing mix to check for problems?

Name: What investigates all or part of the marketing mix to check for problems?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance.

What Investigates All or Part of the Marketing Mix to Check