_________involves adding products or services different from those currently in the firm.

Question

Quizplus · Accepted Answer

Diversification involves adding new products or services that are different from those currently offered by the firm, in order to enter new markets or reduce dependence on a single market or product. Centralization and decentralization refer to the distribution of decision-making authority within an organization, while expansive centralization and expansive decentralization are not commonly used terms in business strategy.

_________Involves Adding Products or Services Different from Those Currently in the Firm