Studies show that people can recall words and events that they can apply to themselves better than they can recall descriptors that do not seem to relate to them. This finding supports the existence of

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This finding supports the existence of a self-schema, which is a cognitive representation of the self that guides the processing of self-related information. People are better at recalling information that is relevant to themselves because it fits into their existing self-schema, making it easier to remember.

Studies Show That People Can Recall Words and Events That