Which of the following is not an example of a horizontal relationship?
A) cross-licensing
B) customer alliances
C) consortia
D) collaboration with competitors

Question

Quizplus · Accepted Answer

Horizontal relationships refer to partnerships, alliances, or collaborations between companies at the same level in the supply chain, often among competitors or companies within the same industry aiming for mutual benefits such as cost reduction, technology sharing, or market expansion. Customer alliances, however, are considered vertical relationships because they involve collaboration between a company and its customers (or suppliers), which are at different levels of the supply chain.

Which of the Following Is Not an Example of a Horizontal