According to the text, it makes good business sense to go green, and companies that choose to do so are reporting higher gross margins, higher return on sales, higher return on assets, and a stronger cash flow than their less sustainable competitors.

Question

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Companies that adopt sustainable practices often see improved financial performance due to increased efficiency, consumer preference for green products, and potential cost savings in operations, leading to higher gross margins, return on sales, return on assets, and stronger cash flow compared to their competitors who do not prioritize sustainability.

According to the Text, It Makes Good Business Sense to Go