The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.

Name: The promotional mix model includes advertising, sales promotion, publicity and public relations. Social media is not included.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Social media is considered a part of the promotional mix as it is a key channel for advertising, public relations, and direct communication with customers.

The Promotional Mix Model Includes Advertising, Sales Promotion, Publicity and Public