Sam is assisting the student life department at his university with their campaign to get students to exercise more. Sam isn't sure how students will respond to the current format of the message and would like some feedback before launching the full campaign. What would best help Sam evaluate the effectiveness of the campaign?

Question

Quizplus · Accepted Answer

A pilot test involves a preliminary small-scale study or launch to evaluate the feasibility, time, cost, risk, and adverse events involved in a research project or business proposal, which in this case, would help Sam assess the effectiveness of the campaign before its full implementation.

Sam Is Assisting the Student Life Department at His University