Ginger works for a weight loss company. Once a week, she provides a personal diary detailing her own weight loss journey on the company's web site. This posting has more than 200,000 followers that offer feedback. Ginger is utilizing the form of social media called _______________ to promote her company.

Question

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Ginger is utilizing blogging as a form of social media by sharing detailed personal diaries about her weight loss journey on the company's website, which is characteristic of blogs that allow for longer posts and personal stories.

Ginger Works for a Weight Loss Company