Hasim's public relations firm has been asked to create a public relations campaign for a local nonprofit. Since Hasim is not sure what type of approach would work to appropriately represent the client, he wants to test the reaction of his co-workers to his campaign and get immediate feedback. Which type of organizational communication would be most effective for the success of Hasim's project?

Question

Quizplus · Accepted Answer

Transactional communication is most effective in this scenario because it involves a two-way exchange of information, allowing Hasim to present his ideas and receive immediate feedback from his co-workers. This approach supports the iterative process of refining the campaign based on reactions and suggestions.

Hasim's Public Relations Firm Has Been Asked to Create a Public