You've been appointed as the new chief marketing officer (CMO) for a large packaged-goods company. Your CEO has decided that your company will be the premier "relationship" company in your industry.
a. What could that mean?
b. How will you execute that?
c. What will you use as data collection tools?
d. What role will interactivity play in your plans?
e. What role will e-mail play? Mobile devices? Social networking platforms? Be as specific as you can.

Question

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The Answer of You've been appointed as the new chief marketing officer (CMO) for a large packaged-goods company. Your CEO has decided that your company will be the premier "relationship" company in your industry.
a. What could that mean?
b. How will you execute that?
c. What will you use as data collection tools?
d. What role will interactivity play in your plans?
e. What role will e-mail play? Mobile devices? Social networking platforms? Be as specific as you can.

You've Been Appointed as the New Chief Marketing Officer (CMO)