In a traditional Arab world family, the wife has acted as the ________, especially for food, sundries and clothing items, but that is now changing and marketers need to adapt their campaigns accordingly.

Question

Quizplus · Accepted Answer

The wife traditionally acts as the purchasing agent in a traditional Arab world family, especially concerning food, sundries, and clothing items. This role involves making buying decisions and executing purchases on behalf of the family.

In a Traditional Arab World Family, the Wife Has Acted