What factor generally determines which co-branding method is chosen by a franchisor?

Name: What factor generally determines which co-branding method is chosen by a franchisor?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A co-branding relationship involving franchisors may develop through a variety of methods.The underlying motivation to engage in partnering activities is often a result of a firm's evaluation of its resources and expertise.presents a two by two matrix of resources by expertise and their resulting co-branding methods.

What Factor Generally Determines Which Co-Branding Method Is Chosen by a Franchisor