Credit card companies such as Visa may team up with universities, such as the American University in Beirut, to offer affinity credit cards; in past promotions for other institutions, they typically display an iconic image associated with the university on the card itself and may include an incremental donation program associated with purchases made using the card. The best description of this form of alliance would a ________.
A) pricing collaboration
B) product alliance
C) logistics alliance
D) network alliance
E) promotional alliance

Question

Quizplus · Accepted Answer

This is a promotional alliance because the credit card company and the university collaborate to promote the university's brand through the credit card, often including donations linked to card usage.

Credit Card Companies Such as Visa May Team Up with Universities