A market nicher is considered to be a(n) ________ specialist if the firm specializes in producing a certain type of product or product feature such as soft-drink company decides to make a very large-sized serving available only at gas stations.

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A market nicher focusing on a specific product feature, such as offering a very large-sized serving of a soft drink, is specializing based on a product-feature. This approach targets consumers interested in that particular attribute, distinguishing the product from competitors.

A Market Nicher Is Considered to Be A(n) ________ Specialist