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A Social Definition of Marketing Says ________

Question 3

Multiple Choice

A social definition of marketing says ________.


A) marketing is the process of extracting maximal value from consumers to facilitate corporate growth
B) marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
C) effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers
D) marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer
E) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products

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