A social definition of marketing says ________.
A) marketing is the process of extracting maximal value from consumers to facilitate corporate growth
B) marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others
C) effective marketing requires companies to remove intermediary parties to achieve a closer connection with direct consumers
D) marketing is the process of aggressive selling and promotion to encourage the purchase of products that might otherwise be unsought by the consumer
E) a company should focus exclusively on achieving high production efficiency, low costs, and mass distribution to facilitate the broadest possible access to the company's products
Correct Answer:
Verified
Q1: The social role of marketing much appreciated
Q2: The community approach taken to the role
Q4: _ is/are of special and unique importance
Q5: Companies selling mass consumer goods and services
Q6: Firms can produce individually differentiated goods, whether
Q7: A company that doesn't see the international
Q8: International as well as Arab companies have
Q9: In most Arab countries, the social role
Q10: "Al-baraka bil-shabab"
("youth is a blessing") is an
Q11: A company that doesn't see the international
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