Companies selling mass consumer goods and services such as refreshments (Pepsi or Pampa), tea (Lipton or El-Arousa), chocolate (KitKat or Katakit) cosmetics (L'Oreal or Dali), and air travel (Air France or Qatar Airways) spend a great deal of time trying to establish a superior ________.

Question

Quizplus · Accepted Answer

These companies are focused on reaching individual consumers with their products, which places them squarely in the consumer markets category.

Companies Selling Mass Consumer Goods and Services Such as Refreshments