Car rental companies use yield management when they set rental prices based on time of the week (weekday as opposed to weekend) and length of the rental (weeklong versus one day).

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Yield management, also known as revenue management, is a pricing strategy used by businesses, including car rental companies, to maximize revenue based on predicting consumer behavior. Adjusting prices based on the time of the week and the length of the rental is a common application of this strategy, aiming to optimize occupancy and revenue.

Car Rental Companies Use Yield Management When They Set Rental