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Lulu Hypermarket Is One of the Biggest Hypermarkets Operating in the GCC

Question 31

Multiple Choice

Lulu Hypermarket is one of the biggest hypermarkets operating in the GCC region. It's rival, Carrefour, has initiated a strategy of aggressive growth in the region by opening branches in different cities. Shortly afterwards, Lulu also started opening new branches in different cities in the GCC. What is Lulu's strategy in this case?


A) Lulu is responding to its rival's (Carrefour) actions in hopes that it will bring higher profits.
B) It is trying to imitate the strategies of Carrefour -after LuLu lost a great market share to Carrefour lately.
C) Appealing to GCC consumers by opening new branches exclusively in the Gulf region.
D) None of the above.

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