Over the years, Pepsi has used celebrities to advertise its products. In 2005, it hired superstar Amr Diab to appear in television commercials as part of an innovative marketing campaign for Pepsi-Cola. What is the rationale for using "expensive" celebrities?

Question

Quizplus · Accepted Answer

Celebrities are often used in advertising to create a positive association with the product they endorse, leveraging their fame and appeal to attract and engage consumers. This strategy aims to transfer the celebrity's positive image and popularity to the product, thereby enhancing its appeal to the target audience.

Over the Years, Pepsi Has Used Celebrities to Advertise Its