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Of the Following Tactical Steps, Which Would Most Likely Be

Question 22

Multiple Choice

Of the following tactical steps, which would most likely be used to eliminate a cost gap for a new product intended to be sold in a highly competitive market with numerous close substitutes?


A) Raise the estimated selling price.
B) Redesign the product to eliminate costly features that the potential customer does not value.
C) Accept a reduced rate of profit that will fail to recoup all of the design and production costs of the new product over its lifetime.
D) All of the above would be used to eliminate a cost gap.

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