Half-truths are common in advertising over-the-counter (OTC) drugs.
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Q4: Puffery uses superlatives and exaggerations to praise
Q5: Puffery as used in advertising is a
Q6: Hospitals are finding it advantageous to advertise
Q7: Several studies suggest that the vast majority
Q8: Consumers have been misinformed and duped repeatedly
Q10: Visual imagery is often used in health
Q11: It is possible for individual statements in
Q12: Consumers should carefully analyze the accuracy and
Q13: The FTC has enabled physicians and dentists
Q14: The FDA requires all prescription drug ads
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