When a child yells out, "McDonald's!" at the sign of the golden arches but cannot yet decode, he is in what word knowledge stage?

Name: When a child yells out, "McDonald's!" at the sign of the golden arches but cannot yet decode, he is in what word knowledge stage?
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Question

Quizplus · Accepted Answer

The child is in the logographic stage, where they recognize words (or logos in this case) as whole pieces or symbols without understanding the individual letters or sounds that make up the word.

When a Child Yells Out, "McDonald's!" at the Sign of the Golden