Ethnography is best described as the
A) study of communication in its natural environment.
B) holistic description of interactants in their cultural or subcultural environment.
C) collection of data with the researcher in the role of the complete observer.
D) study of communication phenomena which have been fully explored.
E) study of a large number of similar communication events.
Correct Answer:
Verified
Q2: A field interview:
A) is a simple linear
Q3: In conducting field interviewers, the researcher:
A) needs
Q4: A focus group:
A) is a facilitator-led group
Q5: Ideally, participants in a focus group should:
A)
Q6: The focus group moderator
A) should be seen
Q8: A researcher conducting a qualitative study must
Q9: In selecting respondents for field interviews, researchers
Q10: It is likely that a researcher will
Q11: Counting the number of times a theme
Q12: Electronic interviewing is an effective substitute for
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