Although research shows that product-irrelevant stimuli can influence consumers' product attitudes, it has not shown that product-irrelevant stimuli can affect product choice.

Question

Quizplus · Accepted Answer

Research has indeed shown that product-irrelevant stimuli, such as background music or store environment, can affect not only consumers' attitudes towards products but also their actual choice of products. These stimuli can subtly influence preferences and decisions, even if they are unrelated to the product's attributes or quality.

Although Research Shows That Product-Irrelevant Stimuli Can Influence Consumers' Product