One reason why the power of association to shape consumers' opinions is attractive to companies is that it only works when consumers undertake extensive thinking.
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Q3: In stimulus elaboration a stimulus is classified
Q4: There are three main types of thoughts
Q5: Affective responses are the thoughts that occur
Q6: An unconditioned stimulus is a stimulus that
Q7: Although research shows that product-irrelevant stimuli can
Q9: One key aspect of the content of
Q10: Differences in product-relevant thinking has led researchers
Q11: Opinions formed through a central process are
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Q13: The strength of advertising claims has little
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