Differences in product-relevant thinking has led researchers to propose two different opinion formation processes: a regular process and an irregular process.
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Q5: Affective responses are the thoughts that occur
Q6: An unconditioned stimulus is a stimulus that
Q7: Although research shows that product-irrelevant stimuli can
Q8: One reason why the power of association
Q9: One key aspect of the content of
Q11: Opinions formed through a central process are
Q12: Strong, compelling ad claims lead to more
Q13: The strength of advertising claims has little
Q14: Opinions that arise without thinking about relevant
Q15: Peripheral cues are stimuli full of product
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