Peripheral cues are stimuli full of product relevant information.
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Q10: Differences in product-relevant thinking has led researchers
Q11: Opinions formed through a central process are
Q12: Strong, compelling ad claims lead to more
Q13: The strength of advertising claims has little
Q14: Opinions that arise without thinking about relevant
Q16: Peripheral cues should not be influential when
Q17: Prior expectations can cause processing to be
Q18: Companies are mostly interested in opinion formation
Q19: Changing the product itself is always necessary
Q20: Weber's law represents the largest change in
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