Peripheral cues should not be influential when opinion formation follows a central process.

Name: Peripheral cues should not be influential when opinion formation follows a central process.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In the Elaboration Likelihood Model (ELM) of persuasion, when opinion formation follows the central route, individuals are more influenced by the quality and strength of the argument rather than peripheral cues, which are more superficial factors.

Peripheral Cues Should Not Be Influential When Opinion Formation Follows