Companies are mostly interested in opinion formation because they rarely have the need to try to change consumers' opinions.
Correct Answer:
Verified
Q13: The strength of advertising claims has little
Q14: Opinions that arise without thinking about relevant
Q15: Peripheral cues are stimuli full of product
Q16: Peripheral cues should not be influential when
Q17: Prior expectations can cause processing to be
Q19: Changing the product itself is always necessary
Q20: Weber's law represents the largest change in
Q21: Companies always want consumers to notice any
Q22: Typically, it is much easier to influence
Q23: One reason why companies rarely try to
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