A company that uses a packaging that is similar to the packaging of its competitor is using the principle of stimulus generalization.

Question

Quizplus · Accepted Answer

Stimulus generalization occurs when a response elicited by one stimulus is generalized to another stimulus. In marketing, using packaging similar to a competitor's can lead to consumers associating the similar packaging with the qualities of the original product, thereby leveraging the established brand's recognition and associations.

A Company That Uses a Packaging That Is Similar to the Packaging